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Case study

Choquello

“ The new face of an icon ”

For the redesign of Choquello ice cream, a true icon that has been enjoyed by Migros customers for decades, MedusaPack created a strong visual identity that brings out the product's full personality. An expressive and striking logo, inspired by the ice cream's signature crunch, reinforces its unique character.

Much more than a simple evolution, this redesign marks a profound transformation of the brand's identity, with an immediate impact and a very positive reception at the point of sale.

The graphic design features a textured background with natural and indulgent accents, evoking the richness of the ingredients: the intensity of the cocoa, the abundance of hazelnuts, and the authenticity of the flavors.

The back panel has also been redesigned to highlight the product through clear and engaging explanatory content, showcasing its qualities, ingredients, and craftsmanship.

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