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Case study

Cold Brew Coffee Popsicle

“ A distinctive design for a unique product ”

MedusaPack created a distinctive visual identity for this one-of-a-kind innovation on the Swiss market. A water ice popsicle made using the slow and meticulous cold-brew coffee extraction process.

A design crafted to catch the eye, thanks to its bold contrast with neighboring products on the shelf.

The recipe was developed by Dan, a coffee enthusiast and steampunk fan. Our design draws direct inspiration from his personal world, to which we wanted to pay homage.

Our approach also aimed to convey the quality of this exceptional product through a refined and assertive design. Finally, the challenge was to clearly position the brand as a product intended for adults, within a market segment, that of water ice, that is typically associated with children.

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