MedusaPack devised a contemporary and luminous visual identity, blending artisanal authenticity with modernity.
To express the product's uniqueness, the combination of fruity sorbet and ice cream, a graphic touch inspired by a watercolour splash visually evokes the fruit juice present in the recipe.
The success of this first product allowed Delica to quickly expand the Exotic line with new variations, including a Crème d'Or version and mini ice creams. Thanks to a strong, consistent, and instantly recognizable identity, the design created by MedusaPack helped establish a distinctive brand presence on store shelves, combining visual impact, enjoyment, and differentiation.