The design work clearly structured the different product lines (Japanese, Mediterranean, and Asian) by creating a strong and distinctive visual identity for each.
The logo redesign, featuring the iconic dragon symbol and a bold, recognizable blue background, ensures high visibility on store shelves and reinforces the brand's premium identity. Each sub-range thus benefits from its own graphic identity while remaining firmly tied to the umbrella brand.
The result: a modern, clear, and impactful identity capable of highlighting the breadth of the product range, the quality of products imported from around the world, and the brand's expertise among foodservice professionals.