The fruit visuals, set against a light-wood background, present generous, appetizing, and fresh compositions. A range that expresses the vitality associated with fruit through color.
M-Classic Frozen Fruits
“ Visually capturing the vitality of the fruit ”
For Migros, MedusaPack developed a cheerful visual identity for the M Classic frozen fruit line, which is available in cardboard boxes and flexible pouches.
To highlight the natural and authentic character of the products, the design features large, colorful watercolor strokes, bringing freshness, spontaneity, and energy to the entire range.