Pelican

“ A rebranding focused on impact and clarity at the point of sale ”

When Migros entrusted us with the relaunch of its Pelican frozen seafood brand, our approach centered on two strategic objectives: strengthening the consistency of the brand's presence at the point of sale and clarifying the identification of different product categories through simple and intuitive visual segmentation.

To maximize shelf impact, we developed a strong identity based on the contrast of a vibrant red logo paired with a deep blue background, making it instantly recognizable.

Raw products are displayed on a bed of ice to highlight their freshness and quality, while pre-cooked products stand out through presentation on a blue slate background or on a plate, ensuring a clear understanding of the product range.

The photographic production, including food preparation, styling, and retouching, required a high degree of precision. The result perfectly captures the brand's essence: fresh, indulgent, and highly appetizing visuals.

With over 80 products, this range is now a true strategic asset within the Migros product lineup.

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